AEO & SEO Daily Digest

AI search optimization gets your content cited by ChatGPT, AI Overviews, and Perplexity. Here‘s how to do it.

Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.

LLMs read unstructured language by design. The GEO/AEO playbook is SEO best practices repackaged as novelty.

Trade press coverage, expert quotes, and review site presence all feed directly into AI citations. Here's what a unified PR and SEO strategy actually looks like.

URL structure has always been an important SEO factor to align relevancy, but now they can also influence AI retrieval. Learn more here.

Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.

Generative AI creates content, agentic AI takes action. Learn the key differences and how each fits into your marketing workflow in 2025.